This past weekend our crew attended the Natural Products Expo in Anaheim, California. The Natural Products expo is a large exhibition at Expo West, where many new, innovative companies in the health & wellness industries share their products, services, and ideas. This year saw 86,000 attendees from 136 countries.
For a small Nova Scotian company, it was a great opportunity to see what consumers are asking for, and what new products are being created all over the world. It's quite rare to have so many naturally-focused companies under one roof, so in addition to hearing of new products/services, it's also a learning opportunity. The expo brings many specialists, physicians, experts, and influencers together to discuss new trends in the natural space, and how the industry can continue to serve its customers.
Our team met with many partners from the US, and discussed why Nova Scotia Kelp, when applied topically, has such a strong anti-inflammation benefit for the skin. Many attendees were hearing of our beautiful province for the first time, others had experienced the maritime charm and conversation flew easy.
Even morning yoga sponsored by Stash Teas!
This year, we're on a mission to reduce plastic use and consumption - both in our products, our manufacturing, and also in our team's own personal lives. It's become such an apparent issue, and unfortunately so much ends up in the oceans. The same oceans which yield so much life and so much powerful, natural kelp! We met with many companies, large and small, who are on the same mission. It was inspiring and encouraging.
We also tested some new product ideas, including new natural shave bars and a natural pet bar / shampoo cleanser. Needless to say they were a hit, and our sales manager Tassi found some new friends.
Natural Products Expo was an amazing learning opportunity for our small company, as we continue to produce the cleanest, most effective skin care we can. We have an exciting year ahead at NS Fisherman and now back home (and back to work!).
- Nova Scotia Fisherman Crew